Why
Why is branding important
for my dental practice?
Think about your favorite brands and what draws you to them. Is it the logo, message, or overall vibe? Great branding combines all of these elements to attract the right people.
This is why a quality brand will be one of your best marketing invest- ments. Our team works with you to create a bespoke name, tagline, and logo that encompasses your practice essence and wows patients, too.
Increase your revenue by 23% with strong, unique branding
STEPS
The MJ Consulting Branding Process
STEP ONE
Kickoff Call
Your Designer and Project Manager will welcome you to the branding process with a kickoff call. The goal of this call is to get to know you, understand the vision for your practice, and identify a few directions for your brand.
STEP TWO
Round 1
Concept & Ideate
During Round 1 presentations, we’ll explore visual directions that our team has brought to life through design. Your feedback will help the Designer focus in on Round 2.
STEP THREE
Round 2
revise & refine
We’ll hone in on your favorite logos, colors, and font styles, creating options that blend all your favorite features. Feedback on Round 2 helps us finalize details.
STEP FOUR
Round 3
CHOOSE YOUR LOGO
Your final round of logos is the culmination of discussion, concepts, brainstorming, and feedback! We’ll present your Round 3 logos and offer live edits, aiming for your approval by the end of the call.
STEP ONE
Kickoff Call
Your Designer, Project Manager, and Copywriter will welcome you to the branding process with a Kickoff Call. The goal of this call is to get to know you, understand the vision for your practice, and identify a few directions for your brand.
STEP TWO
Round 1
Practice Naming & Tagline
Your Copywriter will then present a variety of names and taglines. The goal is to hone in on a few favorites so we can create iterations and vet the finalists.
STEP THREE
Round 2
Practice Naming & Tagline
Round 2 will incorporate your feedback and show a few winning name and tagline combinations that project the brand message you’d like to send to your audience. Once you pick the winning pair, we can get started on your logo!
STEP FOUR
Round 3
CHOOSE YOUR LOGO
Your final round of logos is the culmination of discussion, concepts, brainstorming, and feedback! We’ll present your Round 3 logos and offer live edits, aiming for your approval by the end of the call.
3 Key Elements
Strong brands have a practice name, tagline, and logo that work together to project one cohesive message.
Practice Name
What is unique about your practice? What makes your services better than your competition? How do you want to be perceived? We’ll ask all these questions and more to uncover a name that’s authentic to you and your practice vision.
Beautiful Logo
Whether you have a logo that needs an update, or don’t have a logo at all, we’re ready to roll up our sleeves and get started! We dedicate time to craft clean, beautiful dental practice logos that make your practice’s brand immediately recognizable.
Engaging Tagline
Think about the brands that stand out most to you. They probably have a tagline or jingle that makes them memorable, right? Our team will come up with a punchy tag that perfectly captures the #1 message you want patients to take away from your practice.
Feeling stuck coming up with a new practice name?
Download our free Practice Naming Guide to get the wheels turning.
Flexible Branding Plans for Any Practice
Logo Refresh
Give your current logo some TLC.
-
Kickoff Call with Project Manager
and Designer - Logo files
- 1 logo design round
-
Comprehensive logo variation
bundle - Estimated timeline: 2-4 weeks
Interested?
Branding Package
Stand out with a brand new logo.
-
Kickoff Call with Project Manager
and Designer - Logo files
- 3 logo design rounds
-
Comprehensive logo variation
bundle -
Brand Style Guide outlining logo
usage and more - Estimated timeline: 6-8 weeks
Interested?
Branding + Practice
Naming
Includes a new name, tagline, and logo.
-
Kickoff Call with Project Manager,
Designer, and Copywriter - Logo files
- 3 logo design rounds
-
Comprehensive logo variation
bundle -
Brand Style Guide outlining logo
usage and more - Tagline creation
- Practice name creation
- 2 naming and tagline rounds
-
Trademark, Google, and
Business Search vetting - URL options
- Estimated timeline: 8-10 weeks
Interested?
branding
Smyl Manatee
The Smyl Manatee team knows that when it comes to
caring for growing smiles, it’s so important to make
sure the roots of their oral hygiene habits are healthy!
We partnered up with their team to create a brand that
was vibrant, fun, and irresistibly charming. Over the
course of the branding process, we developed a logo
that resonates with both parents and children, all while
emphasizing their foundational message of preventive
health.
Dr. Nish Patel
branding
Smile Care Club
Earthy, cozy, and sophisticated – these were the guiding
themes when we conceptualized Smile Care Club’s
refreshing new brand. Recognizing that many patients
often feel anxious about dental visits, our goal was to
craft a brand that radiates tranquility and ease,
immediately calming their fears.
Dr. Nish Patel
we pull out all the stops
What to Expect from a Branding Package

Unique Name
Stand out from the pack with a
bold practice name.

Beautiful Logo
Let your practice identity shine
with a bespoke logo.

Memorable Tagline
Highlight your practice’s mission
in a short, engaging line.

Files for Any Use
No matter the use, we’ll offer all the files you’ll need.

Expert Design Advice
Get unlimited support from our team of dental design experts.
REVIEW
Read On For Real Reviews From
Buying Dental Practices Clients.
Explore genuine feedback from our clients who have successfully acquired dental practices
through MJ Consulting.
Great Experience working with MJ Consulting! Our dedicated account representative was Michelle, she made sure that all our queries and heard and managed in a timely manner. They helped us restructure our business from digital presence to operational efficiency.
Dr Chuck Laun
Working with Mobeen and the team was a pleasure, we saw enormous month to month growth by improving on internal SOP’s and introducing a new face of company by adapting the technological improvements as recommended by the team. I will suggest fellow dentists not to give up on their dream practice instead choose the right team like MJ Consulting to help you achieve it. HIGHLY RECOMMENDED!
Dr Nish Patel
It was a pleasure working with MJ consulting team. From the initial practice look out to acquisition to stabilizing the projecting everything was managed in a smoothness manner. They made the process simpler than what we expected.
Dr Gracia
Simply amazed by the service that was provided. They made the process look so easy and effective. This allowed me to focus on what I do best – Which is clinical dentistry while they managed the rest.
Kimberly Hayes
Request A Consultation
Take Your Practice to next level
Your practice has untapped growth potential. Address the gaps and watch your practice grow
while getting more of your time back.
Chat with our dental marketing coaches to learn more!







